When Pompeii was excavated, there was one sign which really piqued my attention in one area of Pompeii which read like this: “Cave canis!” The sign has been buried together with Pompeii for almost two thousand years and yet it has been preserved in time for us to see and ponder. I was taken aback when I read the sign because I had thirty nine units of the Latin Language and I was able to understand what the sign means. It says “Beware of Dog. Simple sign, yet, the significance of the sign for me is that even in the ancient times, the value of signage and banners are of great importance to inform and to relay a message to a target audience.
Nowadays, if you walk and pass through some of the major thoroughfares of the great cities of the world, you will surely find huge billboards and other form of banners and signs each telling us a different story and message. Some banners would explain the value of a particular product. Some would advertise an advocacy or business. Yet, whatever the sign tries to portray and relay, the fact remains that signs and banners play an important role in our daily living. You may be selling a real property for example, and you need to convey this idea; nobody will ever notice and know that a real estate property is for sale if you don’t make use of one of the real estate signs. The good thing is that you can always take advantage of the services of those who make good signs and banners nowadays. You can readily pay for a good banner which can be readily seen from afar. There are companies and shops that specialize in the making of these signs and banners and I am pretty much sure that you will not end up with a crude signage like that of the “cave canis,” which is simple but likewise very effective in relaying a message.
Banners and signs are very important in our daily living. Without them, accidents and other untoward incidents will happen. In a way, they facilitate our daily living. They could be readily used to warn us of imminent dangers. They could also be used to advertise a particular service or product. In conventions, for example, banners serve the purpose of brand recognition and promotions. Banners likewise are very effective in spreading a message to your target audience.
Banners likewise can be used both indoors and outdoors. Likewise, good materials are available for use in the manufacture of banners. You just have to choose the best materials to suit your purpose and needs. Additionally, there are hundreds of designs from which you can choose if ever you decide to make use of a banner. For this reason, banners are always utilized and are always permanent fixtures of business establishments and advertising campaigns.
Banners are good complementary means of advertisement. Aside from online campaign or advertisement which is very popular nowadays because of the growing number of people who go online to search for their needed service and product, banners can serve as important parts of your outdoor advertising campaign. To achieve a holistic advertising campaign, you should definitely make use of banners and other outdoor signs.